More than half of the Canadian population buys online, yet the market remains relatively small at USD 19.9 billion. Canadian consumers do tend to make cross-border purchases, with 45% of ecommerce spend going to non-Canadian websites, primarily in the U.S.

Preferred card schemes in Canada

53.6% MasterCard
41.3% Visa
5.1% American Express

Preferred online payment methods in Canada

34.2% card based
18.3% Paypal
11.0% prepaid card

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